Meridian
A complete brand identity for a creative collective bringing together artists and technologists.
- Client
- Meridian Collective
- Year
- 2024
- Services
- Art Direction, Brand Strategy, Visual Identity
- Filed under
- Art DirectionIdentity
Meridian Collective needed a visual identity that could bridge the gap between traditional art and emerging technology. The challenge was to create something that felt timeless yet forward-looking.
The approach
We developed a wordmark that combines classical typography with subtle geometric forms. The color palette draws from both digital interfaces and natural materials, creating a bridge between worlds.
The result
The new identity has been applied across print and digital touchpoints, from business cards to a fully responsive website. Meridian has received positive feedback from both artists and technologists alike.
